Category Archives: Email Marketing

Can I Use My Own Email Address When Using Your Email Marketing System?

Many of our clients were asking could they use their own email addresses to blast out their email campaign when using our email marketing system. The answer is “Yes, absolutely!”. We understand why they were concerned because many of them had the misconception that when you are using a third party email marketing software or…

2 Important Features of Email Marketing Not to be Missed

You may know what email marketing is but did you fully take advantage of email marketing’s features? If you are struggling to capture and generate qualified leads for your company, there are two very important email marketing features that every email marketers not to be missed.

How to Import Your Own EDM Design into Constant Contact?

Many of our customers ask whether they could import their own EDM design or email marketing design into Constant Contact system? The answer is “Yes” but provided the design must first be converted into HTML format. If your EDM design is a big piece of images, it should be cropped into smaller pieces for optimization…

List of Spam Words to avoid in Email Campaign Copy

If you are wondering why you have a low open rate for your email campaign? You may want to check your email copy before you send out your next campaign; it could be due to certain words that trigger the spam filter. As a result, your hard-crafted email campaign might end up in your recipients’…

How to Leverage New Media to Grow Your Mailing List

Many of you will be familiar with the conventional way of growing your mailing list, that is either by adding a subscription form or box at your website or ask your customers to fill in an offline subscription form. However, this is not necessary the only way to grow your mailing list, there should be…

Why Retail Stores Today Should Get Email Marketing?

As a retail store owner today, you will definitely look for various and innovative ways to attract new customers and retain current customers. As we know it is expensive to operate a retail store so having constant stream of customers is crucial for a retail business survival. To attract more sales, you may resort to…

Can I Recycle My Brochure For EDM?

Many of our customers asked whether they were able to recycle or reuse their brochure as an email marketing message (hereafter EDM) so that they can save time and cost. Some even hope that by converting their brochure into Adobe PDF format; it can safely send out as an attachment without any hassles. Unfortunately, the…

Will My Recipients See My Email Address When Using Your Email Marketing System?

This is one of the most commonly asked questions for using our email marketing services. Many customers are concerned what do their recipients see at the “Email Address” column when they blast out the email using our email marketing system.

Email Marketing Video Tutorial #7: How to Check Your Delivery Report Online

After you have sent out your newsletter, the next step is to know how did your newsletter perform? You must have tons of questions in your mind. For example, the questions as below.

Email Marketing Video Tutorial #6: How to Send Out Your First Email Marketing Newsletter

Once you have finished with creating your email marketing newsletter template (or eNewsletter template), you are now ready to send it out. It is always recommended that before you send out your eNewsletter, send a test copy to yourself or colleagues to double check for any errors such as missing images, broken links and spelling…