For many new business owners, you may have a problem identifying the differences between a logo, header, and banner. Some actually thought that they are referring to the same thing but in fact, they are not. It is important to know the difference between each of them as they will ultimately become part of your brand. In addition, to survive in this competitive business world, it is vital you are clear with the Lingo or Jargon used in the industry so that you can understand what other people such as designers, printers, and developers are talking about. As a result, you can communicate intelligently to the designer or developer in the future if you need help to get your logo, header, and banner done.
What is a Logo?
A logo is basically a unique visual representation or image of your business or brand. It consists of colors, styles, symbol, and font that made up the image. By looking at the image, all your stakeholders like customers, competitors, and suppliers will recognize your business and brand immediately.
Some good examples of logos like MacDonald, Coca-cola, Pepsi, Facebook, Google, and Twitter, they can be recognized easily and instantly globally even without spelling their full names.
In summary, the logo is like the face of your business, it can also be used as an Avatar for all your online communication and social networks. Hence, it is crucial to ensure consistent application of the logo across all platforms and channels as it helps to foster rapid brand recognition, establishes credibility, and instills trust.
What is a Header?
The header is distinct from a logo and banner as it is horizontal in size. It is an image positioned at the top of every web page, excluding the landing page or sales page. Typically horizontal in size, the header comprises essential elements such as a logo, and tagline, and may include additional elements like social media icons, advertisement banners, or a search bar. The header often showcases the primary color scheme, and in conjunction with the footer located at the bottom of web pages, it plays a vital role in defining the overall look, feel, and identity of the website.
Here is a list of header examples:
What is a Banner?
A banner also known as a web banner is distinct from a logo or header and serves a unique purpose. It is larger in size compared to logos or headers and is prominently featured on websites or social media channels to capture attention. Web banners are commonly used for informative or advertising purposes and come in various sizes and orientations, such as leaderboards, wide skyscrapers, and medium rectangle banners. Popular standard advertisement banner sizes include 300×250, 728×90, and 160×600, which have been reported to generate 78% of business according to a reliable source.
You can normally find the banner is being used in the following areas:
- On an e-commerce website, a banner may highlight a seasonal sale or a featured product.
- In an email marketing campaign, a banner can be used to promote a new product or offer a discount code.
- In a physical store, a banner may be placed outside to announce a grand opening or special event.
Below are some visual examples of the advertising banners, they are more easily identified than the header.
Hopefully, the above will give you a clearer picture between the logo, header, and banner now.
If you need help with logo, header, and banner design, check out our corporate identity design packages. Alternatively, you are welcome to contact us if you need a customization design for your company logo, header, and banner.