We often received frequently asked questions about email marketing from many businesses. For your convenience, we have compiled a list of them here so you can find the answer quickly without searching the whole site.
Why Email Marketing?
What is Email Mailing List?
Email Mailing List refers to the list of email addresses of your customers; some people prefer to call it email or customers database. For example if you have 100 customers and each of them gives you their email addresses, your email mailing list size is 100.
Why do I need to subscribe to the Email Marketing Services? Can't I just use the Microsoft Outlook to email my Newsletter?
The advantage of subscribing to Email Marketing Services is it gives you more functionality and flexibility than using Microsoft Outlook. The email marketing system will allow you to see real-time how successful is your Email Delivery such as who open it, who clicked on your email message and links, how many valid and invalid emails. You can send a reminder to those recipients who did not open or response to your first email, this allows you to fully optimize the chance and ensure all customers are covered. In addition, you can schedule your newsletter at a fixed time and date and let it run automatically. These benefits are not found in Microsoft Outlook.
What is the ideal size (dimension) of an Newsletter?
The size or dimension of Newsletter can vary. However, it is advisable the width of the eNewsletter to be less than 600 pixels because it is going to fit into the width of your email client’s reading pane. The email clients can be your Microsoft Office Outlook, Outlook Express or other web-based email in Internet browsers like Hotmail, Yahoo! Mail or Gmail.
Do you have any free email blast template?
Yes, once you sign up as a registered user, you are free to use the email blast templates. There are different categories available, click here to view some of the free professional email marketing templates. To access or use any of these email blast templates, please register as a member first, it is free for first 30 days.
Do you offer Email Database?
No, we adhere to anti-spam policy very strictly. You are kindly advised not to send email blast to purchased email list so as to avoid spam complaint from the recipients. Once your company is being labelled as spammer, it will not only affect your company reputation but also blacklisted by ISP and banned from sending email blast in future. So do consider carefully before purchasing a database or mailing list from third parties.
Why I received no response or conversion after my email blast?
There are many factors contributed to this, for example your subject title is not enticing enough to open for further reading, your email message went to the junk email box, offer sent to the wrong targeted market and etc. The most common problem is many clients purchased email mailing list from elsewhere instead of collecting the email list from their own customers. The recipients from the purchased email list did not know who was the sender and would immediately delete the email blast from their inbox. Some would even report the sender as spammer. Therefore it is important to get permission from your customers first before blasting them with any offers or promotion.
I want business now but I do not have a customer database?
If you want business immediately but do not have any customer database or mailing list, try other marketing channels such as online or offline advertising, Press Release (PR) or partnership with other businesses. An email mailing list takes time to build but it is never too late to start now, you can start from today by collecting email addresses from every customers or potential leads you are going to meet or have met. Another way is to put up a newsletter sign-up box in your website to start collecting email address. If you need help in adding a newsletter sign-up box, contact us today.
What are the commonly made email marketing mistakes?
Click here to read more about the most commonly email marketing mistakes you might have made.
Will My Recipients See My Email Address When Using Your Email Marketing System?
Click here to find out the answer.
If you have further questions on email marketing, you are welcome to contact us.