Many of you will be familiar with the conventional way of growing your mailing list, that is either by adding a subscription form or box at your website or ask your customers to fill in an offline subscription form. However, this is not necessary the only way to grow your mailing list, there should be other alternative which should be faster and easier way of doing so. In this post, we will be looking at the possibilities created from new media and see how we can leverage them to grow your mailing list.
Mobile Apps
Mobile phone is getting more and more popular nowadays so does its application or apps for short. Most email service providers will not miss out this opportunity and starting to develop apps for their users so that their users can capture their customers’ information on the spot while conversing with them, for example, at the trade show, networking or seminar. Before you ask the customers for their details, you can explain to them why you are doing this so that they are mentally prepared. Customers are more inclined to give away their details when they know that their information will be put to good use and in good hands. As a result, it will eliminate the steps of sending another email to ask permission from customers to opt in and the risk of being complained as spammer.
If you are using Constant Contact email marketing, they offer you an option to download mobile apps from their website. Check out the video below and see how it works.
iCapture Tool
If you are running retail store and have been collecting customers’ information by asking them to fill up a form. You will know how painful it is when you are going to transfer this information to the computer because not everyone can write legibly. In view of this problem, Constant Contact has partnered with iCapture.com to develop an app where you can capture customers’ details on the spot.
You can look for the app in either the Google Play Store or Apple App Store and install for a free trial. Here is a video on how the iCapture works.
This little tool will save you headaches and time of sorting the bulk of subscription forms and deciphering the handwriting especially when you are overwhelmed with tons of tasks in a trade show, conferences or training.
Facebook Signup Form
If you are active in Facebook, you will be glad to know that Constant Contact offers you an easier way to capture your fans or customers information via Facebook. This is an alternate way of asking your customers to join your mailing list without the need to go to your website. The app is free for paid Constant Contact’s customers, you can the free “Join My List” app inside the dashboard. See instruction here on how to install the app into your Facebook page.
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The above new media provide an excellent and alternative ways of asking your customers to join your mailing list without the need to go to your website. Each of them may be developed for specific uses but it is up to your creativity to put them to good use and increase your mailing list size.